Action 8 films takes risks and goes where others will not. We are a commercial production company and creative agency specializing in thought-provoking documentaries and dynamic commercials in technology, fashion and electric vehicles. Clients include: Red Bull, Google, Sundance Channel, Warner Brothers, Audi, BMW, Ferrari Maserati, Miss Sixty, Lacoste and dozens more. We work globally often with an emphasis on China.
Our documentaries tell the hidden stories of humanity overcoming the odds from war torn Burundi East Africa, to the opulent runways of Paris and the burgeoning race tracks of Beijing. We have created acclaimed films on high fashion modeling, 3-D motorcycle racing and a boy inside Adolf Hitler’s bunker during the last days of World War II. We push boundaries, even bringing a Memphis hip-hop dancer to Beijing to perform with Yo-Yo Ma and Meryl Streep. Founders Ole Schell and Luke Harrington have been friends since they were poorly dressed freshman in an art based high school in San Francisco.
OLE SCHELL,
PARTNER
Ole began his career at the Saturday Night Live film unit and has since directed documentaries and advertisements around the globe. He directed a series of short films for Red Bull in China and a 3D racing film with Gopro, Sony Creative and Audi of America. Ole has also directed ads for Google, Lowe's Home Improvement, Sephora, Stitchfix and content for a host of automotive clients including Ferrari/Maserati and the EV companies: Fisker, BMW, Wrightspeed, Formula e and easyJet’s electric jet.
Ole's documentaries include Picture Me: A Model's Diary, distributed by Strand Releasing, Warner Brothers, and the Sundance Channel domestically. The film was released in fifty countries internationally. Ole also directed Win in China, a documentary for Chinese Central Television on that nation's most dynamic entrepreneurs and featured Alibaba Founder, Jack Ma. His most recent documentaries include: "Lil Buck Goes to China" about a Memphis hip hop dancer performing in Beijing with Meryl Streep and Yoyo Ma and "Deo: Escape from Burundi" about one man's harrowing escape from genocide in East Africa. Ole received the "Leonardo’s Horse" Best Picture Award for Picture Me at the Milan International Film Festival. Ole graduated from the NYU Film School and is based out of New York City and California. Last but not least he is a kickboxing assassin.
LUKE HARRINGTON, VISUAL DESIGN DIRECTOR
Luke Harrington was a long time Concept Designer for Lucasfilm's Star Wars franchise. His artwork is shown regularly at Los Angeles' Hero Complex Gallery, Sketchpad Gallery San Francisco, Wondercon and the Alternative Press Expo.
He began his career at Trip Hawkin's Digital Chocolate and has since worked as a Concept Artist for EA's Sim City and was called on to art direct EA's first multiplayer online battle arena game, DawnGate. He taught Matte Painting at the Art Institute of San Francisco and has done film FX for a number of Ole's films.
Luke is the creator of Monstrossus, a creature design book, and co-founder of Time Beards, a creative partnership that curates pop art gallery shows in the San Francisco area. Lastly, he is a kickboxing ninja.