Google Capital is Google's VC arm. They needed a strategy to profile some successful companies they invested in: Credit Karma, Zen Desk, Glass Door, Auciton.com, MapR, Zen Payroll and Freshdesk. We developed a plan where the execs of Google had natural conversations with the founders of the companies they invested in and we would document it. We then conducted documentary style interviews and created a series of spots for Google Capital.
