Lowe's Innovation Lab is the innovation tech arm of Lowe's Companies. They build things you wouldn't expect them to build with partners you wouldn't expect them to build them with. They create everything from virtual reality showrooms in stores, to autonomous robots and stores in space. It's all very cool but how do you convey that to consumers who simply think of Lowe's as a home improvement store? We came onboard and developed a strategy and series of spots to artfully show the unknown and cutting-edge innovations coming out of the Lowe's Innovation Lab.