Stitchfix, didn't have a clear brand identity and needed something memorable for their first ever campaign. They wanted to graduate from a online "tech fashion brand" to one with more high-end credibility. We created an inspiration board of 60's glam, family and memories and their first campaign was born. We took a team to Palm Springs, rented The Parker Hotel and shot on actual Super 8 film to illicit a sense of nostalgia.