When the co-founder of Tesla needed a viral commercial to promote his new electric/natural gas truck company, he called on us! Ole Schell and his team created a "motor-vehicle ballet" on the Bonneville Salt Flats in Utah with the turbine powered truck and Ranger helicopter performing highly choreographed dance-like maneuvers. The award winning piece got tons of buzz including: CNBC, Bloomberg TV and dozens of other outlets leading to additional VC funding and being honored as "Best of Year in Automotive Content" by Jalopnik.